At Small Apricot Design, we specialize in creating digital platforms that enhance a company’s credibility and connect them with their community. Our collaboration with Steve Richards Air Condition & Heating Inc., a family-owned HVAC business that has been keeping Sanford and Central Florida cool since 1986, reflects this mission.
The Project
With more than three decades of service in the HVAC industry, Steve Richards Air Condition & Heating Inc. needed a professional website that reflected their experience, reliability, and commitment to customer satisfaction. The old digital presence did not fully capture their long-standing reputation or provide the usability modern customers expect.
The project goals were clear:
- Present a clean, trustworthy digital identity aligned with their long history.
- Make it easy for customers to learn about services like installation, repair, and maintenance.
- Ensure the site performed well on mobile devices, where most local searches occur.
- Build local visibility for searches related to HVAC services in Sanford and across Central Florida.
Our Approach
We focused on three pillars: design, usability, and visibility.
- Design Rooted in Trust
The website was crafted with a clean layout, professional color palette, and straightforward navigation. These design choices reflect the company’s reliability while presenting HVAC services in a modern, approachable way. - Service-Centered Navigation
Customers searching for help need answers quickly. We created a structure where visitors can easily explore heating, cooling, and maintenance options and request service without confusion. - Mobile-Friendly & Fast
With many clients reaching out via their phones during urgent repair needs, the site was optimized for mobile speed and responsiveness. This ensures that customers in Sanford and surrounding areas can reach them anytime, anywhere. - Local SEO Foundation
The site’s content and structure were tailored to support local search intent, making it easier for potential clients to discover Steve Richards Air Condition & Heating Inc. when looking for dependable HVAC services in Central Florida.
The Results
- A Strong Digital Identity: The company now has a professional website that matches its decades-long reputation.
- Improved Accessibility: Visitors can quickly understand services and request support from any device.
- Local Visibility: The foundation for stronger performance in local search results was set, helping attract more customers from Sanford and neighboring areas.