At SmallApricot, we create websites that capture a brand’s essence and translate it into an engaging online experience. One of our most meaningful collaborations has been with Small Heritage — a jewelry brand that celebrates history through timeless, culturally inspired designs.
The Project
Small Heritage needed more than a storefront; they envisioned a space where visitors could explore the artistry of each piece and connect with the heritage it represents. Their jewelry — from the elegance of the Orthodox Cross Necklace to the intricate detailing of the Russian Orthodox Cross and the interwoven patterns of Celtic Jewelry — carries stories that span centuries. The goal was to design a platform that honored these traditions while delivering a smooth, enjoyable shopping experience.
Our Approach
Visual Storytelling That Resonates
Each collection was brought to life through high-quality imagery, allowing customers to appreciate the craftsmanship and symbolism behind every design. Whether browsing an Orthodox cross steeped in spiritual heritage or exploring the artistry of ancient Celtic knotwork, visitors are immersed in a journey through time.
Seamless and Intuitive Navigation
We developed a structure that encourages exploration, guiding visitors effortlessly between product categories, historical insights, and related designs. This ensures customers can discover pieces that speak to them — whether it’s a bold pendant or a subtle symbol with deep meaning.
Performance and Visibility
The website was built for both speed and discoverability. Optimized product descriptions, structured content, and mobile-first design make it accessible to audiences worldwide while helping the brand remain competitive in search results.
Strengthening Online Authority
We also connected Small Heritage to reputable history, art, and lifestyle publications, enhancing their credibility and introducing their collections to wider audiences interested in culture and craftsmanship.
The Outcome
- Increased visitor engagement through meaningful storytelling.
- Growth in online visibility and search presence for their signature collections.
- A unified brand experience where design, history, and commerce blend seamlessly.
Explore the Collections
Small Heritage invites you to discover jewelry that carries the weight of tradition and the beauty of artistry. Experience the lasting elegance of the Orthodox Cross Necklace, the intricate symbolism of the Russian Orthodox Cross, and the ancient patterns woven into Celtic Jewelry. Each piece is a testament to the past, designed to be treasured in the present.